So you want to build a successful Facebook fan empire, eh? Whether your intent is to rally fans around something you also love just for fun, or promote your brand, business or blog, Facebook is the best place to do so. With over a billion active users (as of January 2015) Facebook remains the most popular social media outlet in spite of constant faux news threats that Twitter, Instagram and Google Plus will soon knock it off its throne.
|Sorry, Googs. The public has spoken.|
First off, my credentials:
I currently manage a total of 16 Facebook pages, all ranging in popularity and activity with a total of over half a million followers combined. And I have never spent a dime (or encouraged my colleagues to do so) on marketing. I have built pages from the ground up entirely alone, with the help of others, and have come in as an assistant to grow and revamp existing pages. I admin pages that are fangirl related (such as The Office-isms and our other TV Show fan page projects), general humor, blog/business promotion and political. While most offer me no additional income since most of my projects are just for fun, a few give me a small source of extra cash for acting as a virtual assistant/social media manager. I've been in the Facebook fan page "business" since before Timeline, or 2010. And with every change in interface and algorithm, there have been new challenges.
|Age test: Remember when Facebook looked|
like this and MySpace was still top dog?
Do your parents know you're online right now?
Onward to the tips... (Scroll down to the bottom of this post for a short tip list if you don't have time to dive into the depths of this article)
Creating a Page
There are dozens of articles available to teach you the basics of page creation, so I won't waste space on a how-to. Instead, I will offer you tips from the perspective of someone who's been in the trenches and has learned some pitfalls to avoid.